April 9, 2007

Boris FX Introduces Boris Blue 2.0 with Avid Plug-in Support

Marlborough, Mass. - Boris FX, a developer of integrated effects technology for video and film, has announced Boris Blue version 2.0.

Boris Blue, a real-time motion graphics application, is upgraded with an AVX 2 plug-in option, enabling Avid editors to create sophisticated titles, transitions, and other 3D elements in the Avid timeline. The interactive design experience is fueled by high performance NVIDIA hardware for real-time effects creation.

Boris FX is showcasing Boris Blue 2.0 at the NAB 2007 Exhibition at booth SL 10520.

"We are excited about bringing an OpenGL hardware rendering solution to Avid editors via Avid's AVX RT plug-in interface. For the first time, Avid editors will be able to edit extruded text and imported 3D models right inside the Avid timeline without needing to render in another application," comments Boris Yamnitsky, founder and president, BorisFX.

Boris Blue 2.0 features: Avid plug-in integration for Windows XP Avid systems; improved 3D interactors for objects, cameras, lights, and split views; 3D Camera improvements; the ability to animate a camera along a bezier spline-based motion path; and new 3D deformers and image processors.

Boris Blue 2.0 will be available mid-April through the Boris FX worldwide reseller channel and the Boris FX Web site at www.borisfx.com for $995. Boris Red owners can add Boris Blue 2.0 for $295. Existing Boris Blue owners can download the update for free from the Boris FX Web site.