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Apple’s Big Bite
Andy Wahol, the father of social networking
Going in Circles Can Take You Somewhere
Apple’s Big Bite
May 20, 2009 12:00 am
In the May issue of Computer Graphics World, contributing editor George Maestri discussed how cutting-edge graphics technologies are finding their way to a host of mobile devices, particularly cell phones.
One company leading the charge is Apple, with its got-to-have iPhone. It surfs the ‘Net. It plays videos. It plays games. It gives directions. Whatever you want, there’s an App for that.
According to current estimates, there are approximately 9000 games for the iPhone and iPod Touch devices on the market today. If that’s true, that’s a lot of games. So, is gaming—actually, console gaming--the next new frontier for Apple? Some think so. And why not? Apple is a strong brand. Extremely strong. If Microsoft can do it, why not Apple? After all, Apple has already forged some strong gaming alliances by porting titles such as EA’s The Sims and Spore to its handheld devices. Seems like it would only take a small step to extend agreements with major game developers to an Apple console.
Is the world ready for a new console on the market? Maybe not. But if it was from Apple, devoted fans of anything with the fruited logo would surely buy. If Apple builds it, not doubt the customers would come—and buy.
Rogue Initiative/Area of Effect
Rogue Initiative Studios was founded in 2015 by alumni from a number of leading game companies, including Activision and Sony. CEO/creative director Pete Blumel has spent more than 25 years working in feature film, animation, immersive reality and triple-A games. He was a part of Activision’s Infinity Ward game development studio, where he held a key role in the creation of the
Call of Duty: Modern Warfare