Lexus "Shift"


This “Shift” spot for Lexus required ArsenalFX digitally removing vehicle front and rear sensors, and dirt, as well as some light spec removal on the vehicle itself. The entire conform of the spot consisted of variable speed alterations and motion estimation warps. Light effects were added by ArsenalFX to simulate the outer lights on interior shots. Road vibrations and vehicle movement were also simulated by ArsenalFX on all exterior road shots. In addition, interior speed and RPM gauges were also reconstructed and redesigned by ArsenalFX for proper speed manipulation. Rotoscoping and tracking was also utilized in various shots. To tie the full spot together, each shot had to be repo'd and resized for optimum viewing. A 2:35 letterbox was added by ArsenalFX for the final touch.

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