Mondays At Starbucks

Description

AMV BBDO and Brand New School help Starbucks prove that great things really can happen on the oft-loathed Monday with a charming new spot running in the UK that takes the viewer on a brisk-paced journey through other notable historical Monday moments, including the moon landing, Big Ben's first gong, and the first UK cinema viewing. BNS Creative Director Sean Dougherty executed the animation in stop-motion, relying solely on a palette of materials that actually exist in Starbucks. Under the creative watch of ECD Jonathan Notaro, the BNS team conceptualized and storyboarded each vignette, and then used their team of fabricators to bring the cups to life. While every object required a detailed approach, shooting the Big Ben sequence was particularly challenging because of the many steps in visualizing it. The graphic of Big Ben needed to lock together on the structure purely from the camera's POV. It took a combination of 2D design and CG projection mapping, printing each cup out and then reassembling to demonstrate the transition into Big Ben and then the transition into the first public lift.

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