Creating Animations For The Black Ball Event


The team at My Active Driveway (MAD), providing digital imagery, recently joined Alicia Keys, Whoopi Goldberg, Jennifer Hudson, Bonnie Raitt, Oprah Winfrey and other celebrity philanthropists for the Black Ball, a charity fundraiser organized by HIV/AIDS non-profit Keep a Child Alive (KCA). MAD contributed to a fully integrated show-wide experience for the event, delivering a series of luminescent visualizations, an animated title sequence and a unique interactive design solution allowing event organizers to track the evening’s donations in real time.

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