A Bottle's Journey

Description

As classic tales of self-discovery and personal growth go, a discarded plastic bottle makes an unusual protagonist, but the VFX team at MPC collaborated with MJZ’s Victor Garcia to help to bring just such a character to life in the latest for The Ad Council. Beautifully shot by Garcia, and concepted by agency Pereira & O’Dell, Journey is a stirring 60-second video that follows the cross-country travels of a tiny plastic bottle with big dreams. MPC handled the full range of VFX duties for the spot. MPC created and animated full 3D bottles, helped integrate live action elements into the scene and completed general enhancement of the environment to create this emotional tale of a bottle’s life and after-life.

Recent Videos


Maleficent Trailer

Spider-Man

Guardians of the Galaxy

The Penguins of Madagascar

Blossom

Bangerz

Intel® Xeon® Phi™ HPC Workstation Xi® MTower™ 2P64X

Transformers: Age of Extinction

Cinderella

Star Wars Rebels

Divergent Mirror Scene

Noah
Most Read