‘Variations on a Hail’


The art of catching a cab is about to get a 21st century makeover, courtesy of a new app from the NYC Taxi and Limousine Commission. Production studio Click 3X has donated its resources to create “Variations on a Hail,” a new spot developed by Cooke&Co CD/Copywriter Marty Cooke, executed and financed entirely through Click 3X, and shot by Click 3X directors Josh Ruben & Vince Peone. “Variations on a Hail” is a funny and educational video airing specifically on NYC taxi televisions. A pro-bono project created for the benefit of the studio’s beloved home city, Click 3X managed production and all the stages of post, including color grading, VFX, and finishing. Click 3X also drafted its friends at audio post studio Heard City to handle mix and sound design.

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