“In Search of Incredible”
For the second round of the Asus and Intel "In Search Of Incredible" campaign by Havas Worldwide NY, Paydirt Pictures' Jason Harrington has directed three breathtaking spots starring unwavering "high-liners" Julien and Ingrid. Filmed at the Mont Blanc in the French Alps, Harrington, with his signature cinematic approach, showcases these athletes challenging the impossible as they traverse a tightrope (the "high-line") between two peaks.
"Being involved in these commercials was an incredible once-in-a-lifetime experience for me and the rest of the team," remarks Jason. "It's a rare event to film with real athletes on such a mountain in spectacular but hazardous conditions. With experiences like waking up in a tent at 5am at 11,358 ft to watch Julien and Ingrid make their first crossing at dawn with barely enough light to see; or filming during a lighting storm when it was so windy that we all thought we would be swept off the mountain — these moments gave us all a feeling of the "incredible," and an amazing sense of camaraderie, which I think shows through in these spots."