Issue: Volume 36 Issue 5: (July/August 2013)

Adobe’s Vision: In the Cloud


At Adobe MAX, The Creativity Conference, Adobe accelerated its shift to the cloud with a major update to Adobe Creative Cloud, the company’s flagship offering for creatives.

The update to Creative Cloud is packed with features, re-imagining the creative process through a new set of “CC” desktop applications and enhanced cross-device collaboration and publishing. With this update, creative files can be stored, synced, and shared, via Creative Cloud, on Mac OS, Windows, iOS, and Android; furthermore, Behance, the online creative community, is integrated with Creative Cloud, so customers can showcase work, get feedback on projects, and gain global exposure. Adobe also announced that the company will focus creative software development efforts on its Creative Cloud offering moving forward.

The move to the cloud includes versions of Adobe’s next generation of desktop applications, including Photoshop CC,

InDesign CC, Illustrator CC, Dreamweaver CC, and Premiere Pro CC. Adobe’s desktop tools, previously known as Creative Suite (CS), are now branded CC to reflect that they are an integral part of Creative Cloud and have been reinvented to support a more intuitive, connected way of creating.

Adobe Creative Cloud is a membership-based service that provides users with access to download and install Adobe creative desktop applications. Membership for individuals costs $49.99 per month.

The Creative-Cartel is now publicly offering its new workflow software, Joust, for use on a film or television production. Until recently, Joust was only available internally at The Creative-Cartel, and was most recently used on the M. Night Shyamalan film After Earth.

Streamlining the management of the digital workflow, Joust can save productions hundreds of thousands of dollars in traditional budget line items, such as VFX pulls and conform. It also brings efficiency to the production process, as the tool helps automate and put control of all of the digital data and metadata in the hands of production, where it can be accessed and utilized quickly and efficiently.

Joust acts as a repository for all digital data and metadata during principal photography, including data wrangling, script and camera notes, as well as pertinent color information for each shot. Once the digital data and metadata are collected, Joust becomes a production and postproduction tool with features that include a dailies and vendor review system, the ability to create bid packages, watermark images, and automate vendor submissions.

Additionally, editorial is able to interact with Joust to manage plate pulls and transcoding so that VFX plates are delivered to the vendors in hours, not days. And finally, Joust allows production to do a partial conform – either as a rolling conform throughout the show or when turning over reels for final DI.

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