Exhibitor Tech Talks
Issue: Volume: 27 Issue: 7 (July 2004)

Exhibitor Tech Talks

Kaydara Inc.
Tuesday, 10 August, 4 – 6 pm

An in-depth look at Kaydara's renowned 3D character animation application, MOTIONBUILDER. Includes demonstrations by special guests.

Vancouver Film School
Wednesday, 11 August, 10 am – Noon

Interested in a career in 3D animation? This session includes a screening of outstanding student work, a comprehensive overview of the Vancouver Film School's 3D animation programs and admissions requirements, discussion of career opportunities, and a question-and-answer period.

Intel Corporation
Wednesday, 11 August, 10 am – Noon

PCI Express Technology, a new I/O interconnect technology replacing PCI and AGP in 2004 systems, promises to offer a plethora of performance advancements for the graphics community. In this session, Intel experts discuss the performance attributes of PCI Express-enabled workstations and rendering-farm applications, and explain the availability of PCI Express graphics capability.

New Zealand Trade and Enterprise
Wednesday, 11 August, 4 – 6 pm

A showcase of New Zealand's creative technology companies specializing in cutting-edge animation, simulation, 3D-modeling, and augmented reality.

Tuesday - Thursday, 10 - 12 August 10:30 am, 1:30 pm, 3:30 pm

HLSL Shader Workshop: Introductory
NVIDIA invites you to try your hand at writing shaders and other real-time effects! This hands-on workshop introduces real-time shader programming with the Microsoft DirectX 9.0 High-Level Shader Language (HLSL). Attendees learn how to harness the power of the latest GPU technology through a language as familiar as C while using a powerful shader IDE. Developers learn how to integrate shaders with their applications and create new effects that are only possible with Shader Model 3.0.

The workshop also includes tips for writing efficient shaders and strategies for debugging them. The workshop is intended for experienced graphics programmers familiar with fundamental 3D graphics techniques, including simple matrix math.

HLSL Shader Workshop: Advanced
In this hands-on NVIDIA session, attendees develop a variety of advanced shader effects, including new effects that are only possible with Shader Model 3.0 as found in the Microsoft DirectX 9.0 High-Level Shader Language (HLSL). The focus is on practical, high-quality techniques that can easily be integrated with attendees' ongoing and future projects to help set them apart from the pack. Topics include high-dynamic-range lighting (HDR), floating-point filtering, and floating-point blending.

The workshop also includes tips for writing efficient shaders in the NVIDIA FX Composer IDE, strategies for debugging shaders, and an overview of potential applications in graphics and general-purpose scenarios. The advanced session is for experienced coders who are already conversant with writing shaders and want to take their knowledge to a higher level.