MPC Thinks Fast For Hyundai

Category: Web Exclusives
LOS ANGELES — MPC ( provided visual effects for a pair of Hyundai spots that aired during the Super Bowl. For Cheetah, the studio created a  photorealistic cheetah that races a Veloster sports car and then turns on its handler. The project marked a collaborative effort between MPC, agency Innocean and Rattling Stick director Daniel Kleinman.

MPC created the cheetah by photographing a real animal on set and capturing high-dynamic-range pictures of the lighting conditions, then combining both of those elements in Furtility, the studio's in-house fur-and-hair tool. 

The studio also performed clean-up work on the vehicle and environment in a spot promoting Hyundai's Genesis Coupe R-Spec. In Think Fast, a distinguished business executive is about to give the young driver career advice. He instead blacks out from an apparent heart attack. The driver’s quick thinking – a series of quick starts and stops – jolts the executive back to life, seemingly unaware of the situation.

Cut and Run’s Steve Gandolfi cut the commercials. Mark Gethin at MPC LA served as colorist.

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