MPC Thinks Fast For Hyundai

Category: Web Exclusives
LOS ANGELES — MPC ( provided visual effects for a pair of Hyundai spots that aired during the Super Bowl. For Cheetah, the studio created a  photorealistic cheetah that races a Veloster sports car and then turns on its handler. The project marked a collaborative effort between MPC, agency Innocean and Rattling Stick director Daniel Kleinman.

MPC created the cheetah by photographing a real animal on set and capturing high-dynamic-range pictures of the lighting conditions, then combining both of those elements in Furtility, the studio's in-house fur-and-hair tool. 

The studio also performed clean-up work on the vehicle and environment in a spot promoting Hyundai's Genesis Coupe R-Spec. In Think Fast, a distinguished business executive is about to give the young driver career advice. He instead blacks out from an apparent heart attack. The driver’s quick thinking – a series of quick starts and stops – jolts the executive back to life, seemingly unaware of the situation.

Cut and Run’s Steve Gandolfi cut the commercials. Mark Gethin at MPC LA served as colorist.

Other News

Sponsored News: What’s Cooking in Pro Graphics: How Real-Time Ray Tracing Can Avert a Real-Life “Death Ray”
10 Thought-Provoking 3D Artwork
Next Limit Unveils RFcore for Cinema 4D
iAnimate at Cinesite Internship Announced
More News Headlines
Most Read