MPC Helps Drive New Lexus Campaign
Category: Web Exclusives
The new Lexus ES and the first-ever ES Hybrid are debuting across the US in a pair of elegant spots born through collaboration between MPC LA, Team One, and RSA Director Brett Foraker. MPC united its LA and Vancouver studios for the spots, which showcase an array of CG-infused visual effects.
“Infinite Glances” is a slow-motion ride through a trendy downtown sector, comprising numerous shots stitched together from multiple cameras. Utilizing Technocrane plates, a Russian arm, and motion-control passes, the spot glides effortlessly down the street and appears to pass through the front, rear, and sides of several ES vehicles, as pedestrians stand frozen on the sidewalks. MPC constructed the urban oasis—merging street backgrounds, layering and animating background actors, and removing brands from visible signage.
Getting involved with the project in its early stages allowed MPC to help plan the methodology of the shoot and previs camera moves, resulting in a quick turnaround. MPC LA 3D lead Mike Wynd worked closely with the team in Vancouver prior to and during the shoot to ensure the seamless integration of the models and real cars, which were enhanced with projections. 2D Lead Jake Montgomery then took charge of the MPC LA team that completed the complex blend of 2D in a photorealistic 3D space in just over four weeks.
MPC handled sky replacement in “Split World,” a companion spot guiding viewers through a symmetrical world of glass towers, bridges, parks and waterways, all split by the body of a cruising Lexus.
“Brett, Team One, and MPC studios all contributed to the Lexus projects in their unique way, and the project was a great collaboration from start to finish,” noted MPC LA MD Andrew Bell.