Engine Room Creates Motion Comic Promos For Fox Sports & NASCAR

Category: Web Exclusives
For its innovative NASCAR promotional campaign, Fox Sports tapped the creative and production team at Engine Room to create a series of comic book style graphic vignettes recapping the thrills, spills and upsets from each week's race.  



The project began with Dan Schmit and Engine Room's shooting unit traveling to the legendary Daytona Raceway to film the competing NASCAR drivers from which to create their comic book alter egos.  



With these key assets in place, the Engine Room design team defined the look of the Fox Sports/NASCAR motion comic, with an appropriately high intensity color palette. Each week throughout the season Engine Room will create a :30 second comic recap tease as an introduction to the upcoming NASCAR race.  



These largely animated teases are produced script-to-air on a five-day schedule along with a full package of driver bumps and comic graphics for the Fox broadcast team. The first of the series rolled out in February and the 14 episode series will continue until the climactic final race at Homestead-Miami Speedway in June.


Other News

Todd-Soundelux partners with 424 Post
22-May-2015
Illuminate names Tal Fiala president
22-May-2015
Bent employs stop-motion for Gatorade
22-May-2015
Method completes Avengers-themed Samsung spot
22-May-2015
More News Headlines
Advertisement
E-Newsletter Signup
Keep up with the latest CG industry news by subscribing to the CGW newsletter, produced bimonthly with special editions throughout the year. Join Our E-mail List Now!
Most Read