Minneapolis, Minn. - Crash+Sues, a provider of production and post services, has executed three innovative Best Buy commercials, with the creative hook "What's in the box?" and advertising Sony, Apple, and Samsung devices.
Each spot opens with a bold super title card that reads, "What's in the box?" The second half the each spot begins with a title card that poses the logical follow-up question, "What's not in the box?"
The trio of spots:
"What's In The Box/Sony Nex-5 Digital Camera," http://crash-sues.com/cp/PR/ClientQTs/Nex_5_WEB.mov
"What's In The Box/iPod nano," http://crash-sues.com/cp/PR/ClientQTs/ipod_WEB.mov
"What's In The Box/Samsung Nexus S Smartphone," http://crash-sues.com/cp/PR/ClientQTs/nexus_WEB.mov
Product: Three :30 in-store spots
Client: Best Buy
Executive Creative Director: Bill Anderson
Producer: Mega Bertas
CD/Writer: Paul Carlson
Animation + CGI Company: CRASH+SUES/MN
Stop-Motion Animators: Sean Hall and Cari Merryman
Audio Company: Splice Here/MN.
Music Company: Firstcom