September 17, 2007

Expolis Brings HD Video Spot to Nike Towns Everywhere

Los Angeles - Creative studio Exopolis has produced an in-store spot for Nike to promote the "Women's World Cup" soccer collection for Nike. 
Showcased on in-store HD video displays at Nike Towns across the country, the 1:15 promotional film combines still photography with motion graphics and is based on the current "Women's World Cup" print, television, and Web ad campaign. 
The in-store video debuted in Nike Town stores on September 10.
Says Mike Slane, creative lead, Exopolis, "Nike sets the standard for what defines good design, and that goes across the board-product design, advertising, and collateral, and in-store, so it was exciting for us to play a part in that."
"The "Women's World Cup" spot features "The Greatest Team You've Never Heard Of" -- the U.S. Women's National Team. Still photography of these unsung soccer heroes, which include Lindsay Tarpley, Abby Wambach, Shannon Boxx, Natasha "Tasha" Kai, and Hope Solo, are given a hyper-real treatment.
Exopolis used Adobe After Effects to animate the photos with subtle movements so the women appear almost to "breathe" against the backdrop of vector graphics patterns, bleeding ink blotches, and other painterly textures. Bold headlines in a block typeface introduce these players and their positions, while Humma-Humma's Chris Smith provides a moody breakbeat score.