Saatchi & Saatchi LA Streamlines Workflow with Tactic Production Asset Management System

Category: Siggraph
Toronto, Canada - The Los Angeles arm of advertising agency Saatchi & Saatchi has deployed Southpaw Technology's production asset management system Tactic to manage and track thousands of digital files, as well as to simplify production workflow.

Tactic aids in managing huge volumes of data during the creation process by linking assets and production data together in one intuitive, Web-based solution. Its asset and production management ensures that the entire team knows where important files are, which file is the most current version, who is working on which file, and the status of every file. Tactic's open architecture allows companies to integrate it into any toolset and deploy it across any content creation workflow, including visual effects, animation, postproduction, 3D conversion, industrial design, engineering, and advertising.

Saatchi & Saatchi LA's 3D department is using Tactic to store and organize an extensive database of virtual parts, props, and locations for one of its automotive clients. Tactic enhances the agency's unique offering by enabling its 3D team to find files faster and quickly assemble thousands of product configurations, as well as digitize and automate 3D workflows across massive internal and multi-vendor productions.

"We originally deployed Tactic because it was the only system-outside of building one from scratch-that fit our vision for truly comprehensive 3D asset and workflow management," says Michael Wilken, director of 3D, Saatchi & Saatchi LA. "As the virtual representations of reality continue to gain applicability for content creation, our ability to leverage 3D assets is transforming. Tactic is an important part of our rapidly growing 3D capabilities, automating and simplifying complex tasks so our artists can focus on imagining and creating groundbreaking content, not on managing it."



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