HP Upgrades MagCloud User Experience

Category: Siggraph
Palo Alto, Calif. - HP announced a range of upgrades for its MagCloud content publishing Web service, enabling publishers to reach a broader audience.

MagCloud's new features include a smaller digest size for publications, a simplified publishing process, and a new MagCloud application for the HP TouchPad.

MagCloud Digest is a new compact publication format that, at 5.5 inches wide and 8.5 inches tall, gives publishers more flexibility to create magazines, portfolios, workbooks, catalogs, and more in an ultraportable print format.

With the streamlined publishing process, users simply select a product type, name the publication, and upload a PDF to easily and quickly start publishing targeted content in both print and digital formats.

MagCloud Newsstand app for HP Touchpad uses functionality unique to webOS to bring publications to life. Features include a reader optimized for the HP TouchPad, in-application purchase of digital publications and a reading library-all of which can be navigated using gestures and webOS features. The app is planned to be available in the HP App Catalog in the fall.

Invented by HP Labs, the company's central research arm, MagCloud is a self-service publishing platform that empowers businesses and magazine publishers alike to easily turn targeted content into professional-quality publications, printed on demand, shipped globally, and available in both print and digital format.

With HP MagCloud, users can publish and distribute a consumer magazine, business portfolio, company brochure, customer newsletter, product catalog, or any document that serves their needs without a minimum order or cost barrier. MagCloud takes a customer's materials from PDF to printed publication in just three days.

Users can browse the MagCloud digital storefront, order the latest issue of their favorite publication, and have it printed on demand and delivered directly to their doorstep, or download for reading on their digital device of choice. All content is printed to order using HP Indigo technology, delivering professional print quality with no waste or overruns, while reducing the impact on the environment.

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