Visitors to booth 521 can see Sony’s hybrid that fits into a 1RU friendly footprint. Sony's ZEGO Cell Platform represents the melding of Cell and GPU technologies to provide efficient, accelerated workflows for HD content and beyond. Sony is not only showing some impressive horsepower for 2K and 4K rendering and visual effects creation, but also listening to user workflow needs from acquisition to display on its SXRD 4K projectors. The company also has technology companies, such as mental images and Side Effects Software, demonstrating the realities they can create with the power of the ZEGO Cell Platform.