BEAVERTON, OR — The Open Gaming Alliance (https://opengamingalliance.org), a non-profit trade association focused on the games industry business, announced Ubisoft as its newest corporate member. Ubisoft joins Intel, Dell/Alienware, Logitech, Razer, Unity, Webroot and Lenovo in supporting the OGA's efforts to provide leadership and opportunities, and encourage growth and diversity within the games business ecosystem.
At this year's E3, the Open Gaming Alliance announced several new initiatives including new membership levels; new AR/VR, Software and Cloud Gaming special interest groups; and a significant expansion of its indie developer support. Additionally, the OGA issued its annual Pinnacle research report analyzing industry revenues and trends
"PC Gamers are important to Ubisoft, and we're committed to better understanding and addressing their needs and to continually improving our relationship with them," says Sandrine Caloiaro, consumer and marketing knowledge director, Ubisoft. "By joining the OGA, we're able to glean gamer insights from their research, learn from best practices in our industry and contribute to the group's upcoming initiatives."
The Open Gaming Alliance provides an array of resources to its members, ranging from research and best-practice guidance, to marketing support and networking. Founded in 2008, the organization has evolved to cover multiple platforms and operating systems; maintaining its primary goals of strengthening and promoting the community around all game platforms while providing a unified voice.