SAN FRANCISCO – Industrial Light & Magic (ILM) and parent company Lucasfilm, Ltd. have formed ILM Experience Lab (ILMxLAB), a new division that will draw upon the talents of Lucasfilm, ILM, and Skywalker Sound.
ILMxLAB combines compelling storytelling, technological innovation and premium production to create immersive entertainment experiences. For several years, the company has been investing in real-time graphics – building a foundation that allows ILMxLAB to deliver interactive imagery at a fidelity never seen before. As this new dimension in storytelling unfolds, ILMxLAB will develop virtual reality, augmented reality, real-time cinema, theme park entertainment and narrative-based experiences for future platforms.
Lucasfilm Executive Vice President and ILM President Lynwen Brennan states, “The combination of ILM, Skywalker Sound and Lucasfilm's story group is unique and that creative collaboration will lead to captivating immersive experiences in the Star Wars universe and beyond. ILMxLAB brings together an incredible group of creatives and technologists together to push the boundaries and explore new ways to tell stories. We have a long history of collaborating with the most visionary filmmakers and storytellers and we look forward to continuing these partnerships in this exciting space.”
ILMxLAB is currently collaborating on several premium experiences with innovative creators and will be announcing exclusive Star Wars-based experiences later in the year.