VÉLIZY-VILLACOUBLAY, FRANCE – Dassault Systèmes has renamed the recently acquired Realtime Technology (RTT) to “3DXCITE.” And, the new brand’s ambition is to enable a 3DEXPERIENCE strategy that goes beyond engineering and encompasses a customer’s entire business cycle across all communication channels with powerful, streamlined and efficient storytelling.
“I wish I could declare this is a bold, unpredictable move, but that would be taking undue credit for what is an obvious strategic milestone dictated by recent evolutions,” said Bernard Charlès, President & CEO, Dassault Systèmes. “Our customers know that products are no longer enough. In today’s experience economy, brands demand a seamless interplay of 3D design, marketing and sales applications to create high-impact storytelling across all channels. And it is only natural to develop our R&D ecosystem in Germany, close to so many critical customers. Given these factors, our acquisition of RTT and the creation of 3DXCITE to carry out our new 3DEXPERIENCE ambitions are an unsurprising step, I think.”
The refocusing of 3DXCITE on enabling the “PLM of the marketing asset” will have significant impacts across Dassault Systèmes’ customer base and vastly increase the value of the digital assets they create every day. CAD assets, for instance, already well-integrated in manufacturing, requirements, and engineering processes, will be fully reusable across millions of digital touch points, including sales, point-of-sales, interactive showrooms, flyers, or consumer web experiences.
The latest release of the 3DEXPERIENCE platform and the newly integrated capabilities from 3DXCITE creates a business platform that embraces more than just traditional PLM disciplines. Dassault Systèmes’ 3DEXPERIENCE platform now opens up the creative freedom to deliver emotional assets for digital, interactive marketing and sales experiences. From consulting to workflow to final visualization assets, 3DXCITE transforms engineering data into powerful visual experiences.
The 3DXCITE portfolio will consist of Upstream Experience offers, such as visual HMI design and visual design configurators, Sales & POS Experiences that include visual sales management book and visual flagship stores, and Consumer Journey Experiences with visual personal shoppers and visual web configurators.