To this end, prominent former Disney exec Mark Zoradi will join the DreamWorks Animation as COO, elevating Ann Daly to President of the company; Lew Coleman will assume the role of Vice-Chairman, in addition to his current roles of Chief Financial Officer and Acting Chief Accounting Officer.
"As DreamWorks grows, we are focusing on creating a strong management structure that has the expertise and capacity to best serve the changing needs of our company," said Jeffrey Katzenberg, DreamWorks Animation CEO. "With these new changes, coupled with our other accomplished recent senior hires – Michael Francis as Chief Global Brand Officer and Margie Cohn as Head of Television – I'm excited about our overall executive leadership team."
Mark Zoradi is a 30-year veteran of the motion picture industry. He was instrumental in the start up of Walt Disney Home Entertainment and The Disney Channel. He previously served as the General Manager of Buena Vista Television, President of Buena Vista International with responsibility for the international theatrical and home entertainment marketing and distribution of Disney, Touchstone, and Pixar films and most recently, served as President of Walt Disney Studios Motion Picture Group.
In the past 18 months, DreamWorks Animation has been executing its diversification strategy, including building a television division committed to more than 1100 episodes of original programming, new initiatives in the location-based and retail entertainment divisions, a brand new in-house publishing arm, global growth in its consumer products business, as well as growth in the online space with the acquisition of AwesomenessTV and the launch of DreamWorksTV.