ToyTalk Unveils 'In the Movies' As Imagination Meets Conversation

Category: News
SAN FRANCISCO — ToyTalk, a family entertainment company, has announced the first major update to its debut project, The Winston Show.

The latest sketch called "In The Movies" casts the audience as the star of a movie to introduce a whole new kind of make-believe play for children where characters on screen can listen and respond back. (See our previous Winston Show coverage for a detailed look at the technology and concept behind The Winston Show .)

ToyTalk, founded in 2011 from top creative and technical talent from Pixar and SRI, is the first company to combine speech recognition and artificial intelligence to inspire conversational characters. The first project, an iPad app called The Winston Show launched in the iTunes Store in September 2013 and rose to become the store's #1 app in entertainment. Since launch, kids have said over two million things to the characters spending an average of 30 minutes a week with the show.

"After launch, we immediately noticed something really interesting - our audience was engaging with The Winston Show in a half hour block on the weekend, more like they would with television than a traditional iPad app," said ToyTalk founder and CEO, Oren Jacob.  " So this winter we've doubled the show's content to nearly 12 hours to give families regular new ways to engage with The Winston Show every week."

"In the Movies" is the sixth Winston Show sketch, joining the original five sketches that debuted in September 2013. Written and animated by an award-winning creative team, the sketch includes two movie sets: Winston Sly, Private Eye a black-and-white detective short where the audience helps to solve a mystery, and Squabble Amongst the Stars, an interactive space adventure casting the viewer as an alien invader.

Like all ToyTalk content, "In the Movies" was created using ToyTalk's PullString technology. The proprietary software allows creators to design  two-way conversational charactersfrom writing through recording, animation and audience response.



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