The concept of the competition is to recognize and supports artists' work and creative passion in five categories: animation, music, photography, short film and GoPro Active. The 2013 Driven Creativity overall winner will be selected from all categories, both professional and amateur, and will be awarded $5,000 to use toward their next creative project. They will also be presented with a new G-Technology G-Dock ev with Thunderbolt storage system.
A professional winner, an amateur winner and a runner-up will be selected from each of the categories. There will also be one winner and a runner-up for the GoPro Active category of short videos from content captured using a GoPro wearable or gear-mountable camera, as well as a People's Choice Award winner for the entry with the highest online votes. The category winners and runners-up will all receive high-performance, premium external storage solutions from G-Technology's range of products.
"Our annual Driven Creativity Competition is designed to discover and celebrate the most brilliant, inspired work from enthusiasts to professionals and help support their future projects," explains Mike Williams, VP and GM, G-Technology/HGST Integrated Systems Group. "It's one way we can show our commitment and respect for the creative process. Our loyal customers include many of the world's best independent filmmakers, photographers, videographers, movie and TV studios, and post production houses of all sizes. G-Technology's roots are deeply ingrained in the professional digital content creation community and we are passionate about supporting their creative work."
The 2013 Driven Creativity Competition will be judged by a panel of creative industry experts, and the overall winner will be announced on November 15, 2013. The panel of judges will include G-Technology G-Team ambassadors, who will contribute hints and tips to the entrants about what they will and won't be looking for in each submission, reflecting on what creative techniques and projects inspire them.