Gradient Interactive To Receive HPA Judges Award
LOS ANGELES — The HPA announced that the organization’s distinguished HPA Judges Award for Creativity and Innovation in Post Production will be awarded to Gradient Interactive for their pre-visualization product, Sandbox.
The Creativity and Innovation Award recognizes companies and individuals who have demonstrated excellence in post production, whether in creative storytelling and/or technical innovation. Gradient was chosen from a large and varied field of entrants who provided presentations to a blue ribbon judging panel. The award will be presented during the HPA Awards(www.hpaawards.net) gala on November 1, 2012 at the Skirball Cultural Center in Los Angeles.
Gradient Interactive developed the software application Sandbox to offer near realtime translation of on-set data into understandable production data, ultimately creating a democratized workflow tool that allows users to pre-visualize sequences. Gradient Interactive’s Sandbox is a mobile, realtime previs system, which enables users to scout virtual locations, record camera moves and render simple animations from an iPad or Android tablet. Offering a great advantage to most of the key departments in production, Sandbox supports the project from start to finish. A director can plan many of his shots without ever seeing location, while the Camera department can plan placement, lenses, lighting, and practice moves. The Production Design/Art Department can create story boards, place props and plan set extensions, while the VFX team can start creating those set extensions. For the special effects department, Sandbox can help plan stunts and manage safety parameters.