RTT Visualizes Detroit Diesel Engines with 3D Technology
October 14, 2011

RTT Visualizes Detroit Diesel Engines with 3D Technology

Detroit Diesel is leveraging the computer-graphic images in advertisements, online, and on the road for presenting their heavy duty engines at tradeshows across the country.

Using CAD files, RTT created a high-resolution, print-quality image and four photorealistic animations for each Detroit Diesel engine. One animation takes viewers on a full 360-degree tour of every exterior detail, while the other three focus specifically on high-performance internal features of that particular engine, including the Exhaust Gas Recirculation, Fuel System, and Turbochargers.

"RTT created 12 animations that allow Detroit Diesel's sales team to take customers inside each engine to watch internal components in action-components that would be impossible to visualize on a physical model," says Peter Stevenson, co-CEO of RTT. "Adding that visual aspect creates a stronger message and allows the engine to tell a unique story. We're in the process of creating a comprehensive digital library for Detroit Diesel to use across all media platforms, as it's proven to be a very effective marketing and sales solution.