Hollywood Studios Announce Support for Ultraviolet Format and Endorse Consumers’ Right to Interoperability
January 10, 2011

Hollywood Studios Announce Support for Ultraviolet Format and Endorse Consumers’ Right to Interoperability

Through UltraViolet, consumers now have greater choice and freedom to purchase, manage, and watch digital movies, TV shows and other entertainment. The UltraViolet experience is powered by a cloud-based UltraViolet Account, which includes a Digital Rights Locker and account management functionality. Consumers can create an UltraViolet account, free of charge, via one of the many participating UltraViolet service providers or through the UltraViolet website. Once created, this account will allow consumers to easily access and manage all of their UltraViolet entertainment, regardless of where it was purchased.

Consumers will also be able to register up to 12 devices so UltraViolet content can be easily downloaded or shared between them. In addition, UltraViolet streaming access will enable consumers to enjoy their collections via set-top boxes and the Internet including computers, Internet-connected home video devices such as Blu-ray players and Internet TVs, and mobile apps for smartphones and tablets. The UltraViolet Account will also enable retailers to provide consumers with a copy to use on DVD players or other physical media such as portable flash memory.

UltraViolet titles will be announced by individual studios as they become available and will feature the distinct UltraViolet logo, making it easy for consumers to identify entertainment products and services designed to work together seamlessly.