Createasphere Wraps Two Days of Experts and Engagement

Category: News
Burbank, Calif. - Createasphere’s Entertainment Technology Exposition and the Digital Asset Management Conference closed to strong reviews and increased attendance.

The Entertainment Technology Expo is the entertainment and media industry’s showcase for previewing and learning about the latest trends and groundbreaking technologies; the Digital Asset Management Conference is an event focused on the management of digital assets in media and entertainment, media, advertising, and publishing.

The events were kicked off by The Digital Asset Management Conference on March 2 with a keynote presented by visionary technologist John Underkoffler, co-founder and chief scientist of Oblong Industries. His presentation focused on a radical evolution in the next generation of production tools that are centered on workflow and asset management. The Digital Asset Management Conference continued with an opening keynote panel featuring Andrea Kalas, (Paramount Pictures), Steve Kochak, (Deluxe Media Services), and Michael Friend (Sony Pictures Entertainment) in “Mission Critical,” a discussion moderated by Rob Hummel, Group 47 LLC. The group tackled the important topic of how to manage digital possessions as legacy systems become obsolete. Both March 2 and 3 offered two tracks of education for digital asset management practitioners and experts.



On March 3, Createasphere’s Entertainment Technology Expo opened with a Legendary Conversation with Roger Deakins, ASC, BSC, moderated by Jon Witmer of American Cinematographer. Deakins spoke to a standing room only crowd of rapt attendees about the path of his career, sharing his experience and insights about photography, lighting, and his path making movies and documentaries. The day continued with a series of educational intensives and seminars, from Canon, Panasonic and Sony, and closed with “The Game Is On…TRON: Legacy,” a panel discussion that took attendees behind the scenes with co-producer Steve Gaub; editor James Haygood; ACE DI colorist Dave Cole; Randy Blim, Sr. VP/CTO at LaserPacific; 3D pioneer Vince Pace (PACE), moderated by Dan Restuccio, West Coast Editor for Post Magazine.

Coming on the radar for Createasphere in 2011 is a slate of events that include global outings, a growing online community, the DAMMY Awards, Best of TV Webcasts, a host of educational offerings, and two days of Digital Asset Management Conference and Entertainment Technology Expos in Los Angeles and New York.

Highlights include:
  • Connect in NYC: On March 24 at the Kodak Screening Room, cinematographer Frankie DeMarco, connects and interacts with the audience. DeMarco has a long career shooting highly regarded Indies, including the highly lauded Rabbit Hole.
  • Best of TV Webcasts: The second series of Webcasts unfold in April and take “attendees” behind the scenes of the most popular television programs. Past shows have included Dexter, Boardwalk Empire, Glee, and Sons of Anarchy.
  • New York Createasphere Entertainment Technology Expo: September 20th & 21st, 2011. Panels featuring a Legendary Cinematographer, Making A Hit Series, How Did They Get That Shot!, and more.
  • The Post Production Master Class in New York, September 22 and 23, and Los Angeles, November 4 and 5.
  • The 4th Digital Asset Management Conference in New York: September 22 and 23, 2011.
  • The 2nd Annual DAMMY Awards. Call for entries will be announced shortly.

On the global front, Createasphere will take a growing position and programming responsibility for Cinema India, held in Mumbai in June 2011.

The education division of Createasphere is slated to present 3D education, post production education, and expanded camera-centric workshops and classes in the coming months. A number of exciting online ventures will be announced shortly.


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