B/C Interactive’s ground-breaking challenge commences July 4, 2009,  offering recreational programmers the chance to win $1000 in cash and prizes.

B/C Interactive, an agency geared toward the creation of mobile games and applications, is looking to target the mass-market by taking advantage of the tremendous power of the iPhone and iPod Touch products. B/C Interactive is keen on taking an individual approach to the creation of each game and application as the firm is looking to develop and cultivate the market with products that both engage and satisfy the consumer.
 
To accomplish this feat, B/C Interactive is launching a nationwide search for the next prodigious gaming application. Deadline to enter is September 1,  2009. The Grand Prize consists of $1000 in cash, an iPod Touch, Xbox Console, as well as Xbox games. Five First Runner-Ups will receive $100 in cash and an iPod Touch unit.
 
The winning entry will be announced on Wednesday, September 30, 2009 on the B/C Interactive contest Web site at 12 noon PST. Following the announcement, individual winners will be notified via e-mail.

To enter the contest and for a complete list of contest rules and regulations, visit the B/C Interactive Web site at www.easyiphonecontest.com.