Sunnyvale, Calif. - The National Academy of Television Arts and Sciences has awarded a Technical and Engineering Emmy Award to AMD for its ATI Radeon 9700 technology. The award for Pioneering Work in Near and Real-Time fully programmable Shading via Modern Graphics Processors was formally announced during an award ceremony at the Consumer Electronics Show (CES) on January 8, 2007 in Las Vegas.
â€œThis is a truly dynamic time for the television industry, and we are recognizing the significant contributions made by technology and engineering professionals in enhancing and redefining the consumersâ€™ experiences with the media,â€ says Peter Price, president/CEO, National Television Academy. â€œThis year, we are particularly pleased to commend those who are contributing to the technical development of television anytime, anywhere through the advancement of broadband and portable delivery platforms.â€
The Technology & Engineering Emmy Awards honor accomplishments in two areas: Science, Engineering & Technology for Broadcast Television and Science, Engineering and Technology for Broadband and Personal Television. Prospective awardees and technologies are recommended and selected by a blue-ribbon panel of industry experts and professionals.
â€œThe advent of programmable shading was a watershed moment in computer graphics,â€ says Bob Drebin, chief technical officer, Graphics Products Group, AMD. â€œFor the first time, artists could experiment with lighting and shading schemes in real time. We deeply appreciate the recognition from the National Academy of Television Arts and Sciences, and look forward to continuing to drive the evolution of the hardware to help artists and programmers amaze and delight, both within the field of entertainment and beyond.â€