'RV Pile-Up' Game for BlackBerry Featured at AFI Digital Content Festival
July 25, 2006

'RV Pile-Up' Game for BlackBerry Featured at AFI Digital Content Festival

PR Newswire (July 25, 2006)

LOS ANGELES, July 25, 2006 /PRNewswire via COMTEX/ -- REGARD, in partnership with Sony Pictures Entertainment (SPE), will be joining several prestigious companies for the American Film Institute (AFI) Digital Content Festival being held at the AFI Campus, Mayer Library, 2021 N. Western Avenue, Los Angeles, CA, on July 26, 2006. This event will showcase the best new digital and interactive content created for television (both cable and satellite), mobile devices, games and broadband technologies. Michael Fiske, Executive Director of Worldwide Digital Marketing Strategy, of SPE, will present "RV Pile-Up," a promotional mobile game for wireless devices.

RV Pile-Up

On April 7th, SPE announced the release of "RV Pile-Up," a free BlackBerry mobile game built to promote their family blockbuster comedy, "RV," starring Robin Williams, in theaters April 28th. (Visit www.REGARD.com for links to original press releases and other related announcements.) "The movie touches on themes of staying connected to both family and ... to work obligations, by using technology like BlackBerry," said Dwight Caines, Executive Vice President, Worldwide Digital Marketing, Columbia TriStar Marketing Group. "We thought this game would be a fun way to reflect those concepts in our digital marketing campaign."

REGARD was selected by SPE to spearhead the RV game development. "We are reputed for our ability to extend applications to popular handhelds," said Steve Beauregard, President & Founder of REGARD. "SPE recognized that this game was strategically as important to their movie marketing efforts as any other business-critical application would be to a corporate user."

REGARD guided gaming partner, Microforum, in developing this unique gaming concept. As the first BlackBerry game ever developed in conjunction with a motion picture, "RV Pile-Up" proved that it is indeed one of the most innovative digital applications of 2006, earning more than 40,000 downloads from BlackBerry handheld users worldwide (72xx, 75xx, 77xx, 71xx and 8700 series) and is played in 6 languages (English, Spanish, French, Italian, German and Portuguese). To download the game for your BlackBerry, visit http://www.RVPileUp.com.


"Liberating People From Their Desks!" is the motto of REGARD Solutions Corporation (Santa Monica, CA), and development subsidiary REGARD Solutions, Pvt Ltd (Nagpur, India).

As an early wireless data pioneer, REGARD launched the first western U.S. BlackBerry solutions practice in the late '90's and became one of Microsoft's first Certified Mobility Partners. REGARD has established a solid customer base, nationwide brand awareness, and an industry-leading reputation for developing, implementing and supporting quality wireless solutions for corporate PDA users. Having developed highly complex custom applications for enterprise clients like Sony Pictures Entertainment, Creative Artist Agency and 24-Hour Fitness, REGARD is known for providing the solutions worldwide companies need to improve their operations through the efficient use of wireless communications.

SOURCE REGARD Solutions Corporation

CONTACT: Media Relations, Lee Fox of REGARD Solutions Corporation, +1-310-450-2400, or fax,

+1-310-388-5204, marcomm@regard.com

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