AMD and Adobe Collaboration Enhances Creative Cloud Workflow

Category: NAB
LAS VEGAS, NAB 2014 – AMD’s ongoing collaboration with Adobe has yielded numerous performance optimizations for new creative functions and workflow enhancements that will be available soon to video professionals using Adobe Creative Cloud. 

This latest wave of features includes high performance debayering for RED camera R3D media files, enhanced performance for new masking features, a new time-saving master clip capability and other tools. 

The announcement builds on the additions the companies have made available in recent months, which began with OpenCL support through the Adobe Mercury Playback Engine to speed up Adobe Premiere Pro CC workflows. AMD App Acceleration via the open standard OpenCL API brings the massive parallel compute power of AMD A-Series APUs, AMD Radeon graphics, and AMD FirePro professional graphics to bear on the sophisticated capabilities within Adobe Premiere Pro CC, Adobe SpeedGrade CC, and Adobe Media Encoder CC. That performance also scales with AMD dual-GPU configurations, including dual AMD FirePro GPUs for the latest generation Apple Mac Pro systems.

“OpenCL enables us to deliver a radically improved experience to Adobe Creative Cloud users with the muscle needed for today’s most demanding workflows, including real-time production with 4K and beyond,” said Steve Belt, corporate vice president, Product Management, AMD. “Our longstanding collaboration with Adobe provides a direct pipeline between the features most desired by customers in key Adobe Creative Cloud products and the accelerated performance offered by AMD’s advanced compute core architectures.”



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