LOS ANGELES — Prime Focus showcased its newest Cloud technologies, at the NAB Show.
Prime Focus Technologies (PFT), the technology arm of Prime Focus, highlighted how the organization is bringing the best of its CLEAR Hybrid Cloud technology platform and Digital Content Services to address a new enterprise digitization opportunity - multi-platform content production (TV, feature film and digital media).
PFT's new solution aims to bring the production process on to a single digital platform, transforming the way producers interact with content, partners and vendors. "As the technology evolves and businesses transition to the 'new normal', PFT continues to invest heavily in its R&D to provide solutions that put customers ahead of the technology evolution curve," says Ramki Sankaranarayanan, Founder, President and CEO, Prime Focus Technologies. "Currently, CLEAR is managing more than 250,000 hours of content for the broadcast industry. The technology provides a fully integrated content, workflow and project management solution that addresses the customer's production process, enabled by our Hybrid Cloud technology platform. It will allow content producers to leverage digital technologies, and gain control over the production process, thereby leading to a considerable reduction in cost and greater efficiencies."
CLEAR aims to revolutionize the production process, including acquisition, editorial, visual effects, archiving, versioning and distribution. For content producers, the content has become digital, but the supply chain is still offline, posing challenges to unlocking inherent efficiencies. CLEAR™ and digital content services from PFT help broadcasters, studios, advertisers, sports bodies, news agencies, government or service providers, drive creative enablement and enhance ecosystem efficiency.