How Breakthrough Technology Launches Audiences

Category: NAB
NAB Show featured back-to-back panel discussions with a session on Sam Raimi’s 3D feature "Oz the Great and Powerful," preceded by a session on Academy Award-winning cinematographer Claudio Miranda’s upcoming film "Oblivion," starring Tom Cruise, on Tuesday, April 9. Each session examined the impact that technologies such as 4K and 3D have on filmmaking today.

"Oblivion," which will be released the week following NAB Show on April 19, leads a summer slate of big-budget feature films shot with Sony's F65. Miranda, ASC, alongside accomplished Digital Imaging Technician Alex Carr, will discuss their experiences shooting Universal Pictures "Oblivion." The Q&A discussion, which took place on April 9 at 11:45 a.m., was moderated by Jon Fauer, ASC of Film and Digital Times.

"Oz the Great and Powerful" Colorist Stephen Nakamura guided a discussion about the technical and aesthetic challenges involved in color grading 3D and 2D versions of the film. The makers of "Oz the Great and Powerful" were intent on creating an incredibly lush and vivid color palette that would evoke the feeling of L. Frank Baum's beloved "Land of Oz" books, and Nakamura will explore how the feature makes use of such an intense, otherworldly color scheme. Ted Schilowitz, founding member, First Employee RED Digital Cinema,  moderated the session, which took place at 1:45 p.m. on April 9.

"Oblivion" and "Oz" were not the only films featured at NAB Show this year. Other recent panel additions include Paul Schrader's "The Canyons," a discussion with the director of "the Heat," Paul Feig; and a Technology Summit on Cinema keynote from the Academy Award and two-time Golden Globe-winning producer of "Avatar" and "Titanic," Jon Landau.




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