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Super Sessions Look At 3D, Technology & Risks

Category: NAB
LAS VEGAS — Super Sessions offer high-level perspective on the trends and technologies impacting the future of media and entertainment. Featuring thought leaders and visionary thinkers, this year's lineup spotlights the innovative concepts, strategies and technologies that are shaping the broader-casting marketplace of tomorrow. 

Among the Super Sessions are:

Cameron | Pace Group: The Secrets of Making 3D Profitable 

Before CPG, broadcasters were unable to make a viable business case for 3D. But now, CPG's revolutionary 5D solutions enable crews to shoot 2D and 3D at the same time, without a significant increase in production cost or personnel. In this session, CPG will reveal the strategy and the details behind 5D productions, including the ESPN Winter X Games where 35 rigs were used to accomplish the largest 5D production in history. 

Unveiled at the 2011 NAB Show, Vince Pace and James Cameron's company CAMERON | PACE Group (CPG) has firmly established itself as the leader in integrated 3D technologies and production services. CPG's solutions have supported more than 200 sports productions and dozens of feature films generating more than $8 billion in box office.

Before CPG, broadcasters were unable to make a viable business case for 3D. But now, CPG's revolutionary 5D solutions enable crews to shoot 2D and 3D at the same time, without a significant increase in production cost or personnel. By focusing on meeting the creative, technical, and cost demands of productions, CPG elevates the entertainment experience while making 3D profitable for broadcasters and filmmakers.

In this session, CPG will reveal the strategy and the details behind 5D productions, including the ESPN Winter X Games where 35 rigs were used to accomplish the largest 5D production in history. See how only the 5D methodology enables broadcasters to increase revenue by integrating 3D into their existing 2D business model. Monday.

Speakers: James Cameron, Cameron | Pace Group and Vince Pace, ASC, Cameron | Pace Group

Taking Risks with Technology

This Super Session brings film, sports and documentary producers and media technologists together to discuss state-of-the-art hardware and software and future possibilities for producing and enhancing content generated in extreme situations. 

Cameras and communications devices are becoming smaller, lighter and less expensive.  Content producers who enjoy pushing the envelope are using technology to produce films and documentaries that immerse audiences into some of the most remote and dangerous situations on earth.  This session will bring film, sports, and documentary producers and media technologists together to discuss hardware and software state-of-the-art and future possibilities for producing and enhancing content generated in extreme situations. Tuesday.

Speakers: Douglas Spotted Eagle, Sundance Media Group; Marc Barros, Contour; Donald Schultz, Adventurer, Animal Expert, Filmmaker; Philip Segal, Executive Producer, "Ice Road Truckers"

In addition, there are a number of related sessions that are worth checking out.

Titanic to 3D: 279,360 Frames: Converting "Titanic" from 2D to 3D was an artistically demanding, detailed and painstaking process that involved recreating each of the motion picture's 279,360 frames in the filmmaker’s stereoscopic vision. Lightstorm and Stereo D brought together more than 450 people who worked for 60 weeks to make the highest quality conversion possible and meet the April day-and-date release schedule. Go behind the scenes with the filmmakers and learn about the challenges they faced creating a 3D experience for one of the most successful feature films of all time. Monday.

Speakers: Rob Legato, "Hugo," "Titanic"; Jon Landau, Producer, "Avatar," "Titanic"; William Sherak, "Titanic" (3D version), "Captain America"

The Brave New World of Filmmaking with Digital Technologies: From 4K and high frame rate acquisition, to production design with 3D software, from virtual shot choreography and compositing, to fully functional, immersive CG sets, new digital techniques are transforming the art and craft of filmmaking. They are opening the doors to new forms of storytelling, upending historical ways of doing things and altering how department heads collaborate. Join leading filmmakers from the Academy of Motion Pictures Arts & Sciences Cinematographers, Art Directors and Visual Effects Branches as they look at the benefits and challenges of creating motion pictures with new digital technologies, showing clips and citing their work on some of Hollywood’s most honored and revolutionary projects. Produced in Partnership with AMPAS. Monday.

Speakers: Rick Carter, "Avatar," "War Horse"; Caleb Deschanel, ASC, "Spiderwick Chronicles," "National Treasure"; Scott Farrar, ASC, "Transformers:Dark of the Moon," "Minority Report”


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