The NAB Show will present a Super Session on mobile TV titled "Mobile TV: A Path to the Future." The session, taking place Monday, April 11 at the NAB Show in Las Vegas, will feature a discussion by industry experts on the adoption of the mobile TV platform and consumer interest in the service.
The Super Session will be moderated by Gary Arlen, president of Arlen Communications. Panelists include Saul Berman, Global Strategy & Change Services Leader, IBM Global Business Services; John Elliott, partner, Accenture Mobility; John Fletcher, analyst, SNL Kagan; Randa Minkarah, VP Business Development, Fisher Communications Inc.; and Erik Moreno, SVP Corporate Development, FOX.
The panel will examine scenarios and potential business models for future mobile TV use and address consumer demand for the service. Discussion topics include best practices for breaking into the mobile video market, understanding consumer viewing habits, and the debate over ad-supported or subscription-based online programming.
"The competitive environment is critical in this conversation," Arlen said. "We'll look at mobile broadcast TV in the context of other Web-based video services that are available on wireless devices and as Apps on smartphones. We'll discuss what it takes for mobile TV to become a 'mainstream' service, and we'll try to identify some realistic timetables for this process."
In the exhibit hall, the Open Mobile Video Coalition (OMVC) and the Advanced Television Systems Committee (ATSC), together with NAB, will sponsor the Mobile DTV Pavilion
(N4036) in the North Hall of the Las Vegas Convention Center. The pavilion will showcase products and services from more than a dozen organizations instrumental in the rollout of mobile DTV.