3D Systems Unveils Americana

Category: In Focus
ROCK HILL, SC — A 3D printed electric guitar by Olaf Diegel is not just to admire, but also to play.

3D Systems has introduced a new, one-of-a-kind 3D printed guitar, the Americana, embedding the rich details of New York City's most memorable landmarks in the body of a Les Paul-inspired electric guitar, clad by the stars and stripes. 

Designed by renowned Cubify artist Olaf Diegel, the Americana masterpiece guitar was on display to the public for the first time along with 3D Systems' award-winning Cube 3D printer and Cubify apps at the National Association of Music Merchants Show, NAMM, in Anaheim, California, at the end of January. 



Straying from his signature biomimicry-styled 3D printed guitars, Olaf Diegel was inspired by his love for New York City and all that it represents when creating the Americana. It patriotically demonstrates the complexity and sophistication that is possible with 3D printing, a technology born in America by 3D Systems. 

The Americana joins the rest of Olaf Diegel's guitar collection on Cubify.com and is available for purchase today. Interested musicians and enthusiasts are invited to work directly with Olaf to customize their preferences including a range of pick-ups and necks to choose from.

"We are thrilled to unveil the Americana guitar, a real American masterpiece celebrating our passion for music, country and 3D printing at the NAMM Show," said Cathy Lewis, CMO of 3D Systems, prior to the event. "We invite attendees, music brands and developers to experience Cubify, a secure hosting, publishing and production platform, and introduce the 3D lifestyle to their audiences."

(For more information about 3D printing, read the feature story “Consolidation in the Digital-Reality Industry” in the January/February 2013 issue of CGW.)


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