In Focus

  • Framestore Develops Modular Crowd System For Pepsi
    In Focus
    Framestore Develops Modular Crowd System For Pepsi

    Framestore has just completed VFX work on an epic Pepsi commercial that sees San Sebastian’s beach play host to a massive party, with DJ Calvin Harris at the helm. But the star power doesn’t end there ...

    April 4, 2012

  • Best Of Show At GDC
    In Focus
    Best Of Show At GDC

    This year’s Game Developers Conference (GDC), held in early March, saw the largest crowd yet for this annual event. According to show organizers, attendance topped out at a record 22,500—a 17 percent ...

    March 29, 2012

  • Bent & Santo Collaborate On Coke Project
    In Focus
    Bent & Santo Collaborate On Coke Project

    Football (soccer) insanity is personified in a new 3D collaboration between Santo (Buenos Aires, London, Milan) and Bent Image Lab (Portland Oregon).

    March 23, 2012

  • Cinesite Completes VFX, Conversion for 'John Carter'
    In Focus
    Cinesite Completes VFX, Conversion for 'John Carter'

    LONDON — VFX house Cinesite completed over 800 visual effects shots and converted over 87 minutes into 3D for Disney’s John Carter. Cinesite created the majority of the film’s environments, including ...

    March 22, 2012

  • HP's Role In 'Act Of Valor'
    In Focus
    HP's Role In 'Act Of Valor'

    HP has been closely aligned with the movie industry, supplying workstations and technology. The most highly publicized relationship has been with DreamWorks Studios. HP developed the $2400 DreamColor ...

    March 20, 2012

  • CG In Asia
    In Focus
    CG In Asia

    The computer graphics industry continues to stretch its boundaries across markets throughout the world, from films to games to industrial applications and more. To satisfy this growing interest outsid ...

    March 20, 2012

  • HP Lays Claim To Its Engineering Legacy
    In Focus
    HP Lays Claim To Its Engineering Legacy

    There’s no question that HP has been through the desert, and in fact, it’s not totally clear that the company has finished serving its time in hell for the sins of its CEOs. Luckily for the company, i ...

    March 9, 2012

  • Prius Kingdom
    In Focus
    Prius Kingdom

    CULVER CITY, CA — VFX company Zoic Studios used its ZEUS (Zoic Environmental Unification System) for the first time recently on an automotive industry commercial for the new “Prius Kingdom.”

    March 1, 2012

  • An Interview With Brad Bird
    In Focus
    An Interview With Brad Bird

    Freelance writer Johannes Wolters in Cologne, Germany, had an opportunity to talk with Brad Bird, Academy Award-winning director, animator, and screenwriter. He is well known for writing and directing ...

    March 1, 2012

  • The Secret World Of 'Arrietty'
    In Focus
    The Secret World Of 'Arrietty'

    From the imaginative world of internationally acclaimed screenwriter and filmmaker Hayao Miyazaki and Studio Ghibli, whose animated classic “Spirited Away” won the 2002 Academy Award for Best Animated ...

    February 24, 2012

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