In Focus

Bent & Santo Collaborate On Coke Project
Published Date: 23-Mar-2012
Football (soccer) insanity is personified in a new 3D collaboration between Santo (Buenos Aires, London, Milan) and Bent Image Lab (Portland Oregon).
Cinesite Completes VFX, Conversion for 'John Carter'
Published Date: 22-Mar-2012
LONDON — VFX house Cinesite completed over 800 visual effects shots and converted over 87 minutes into 3D for Disney’s John Carter. Cinesite created the majority of the film’s environments, including ...
HP's Role In 'Act Of Valor'
Published Date: 20-Mar-2012
HP has been closely aligned with the movie industry, supplying workstations and technology. The most highly publicized relationship has been with DreamWorks Studios. HP developed the $2400 DreamColor ...
CG In Asia
Published Date: 20-Mar-2012
The computer graphics industry continues to stretch its boundaries across markets throughout the world, from films to games to industrial applications and more. To satisfy this growing interest outsid ...
HP Lays Claim To Its Engineering Legacy
Published Date: 9-Mar-2012
There’s no question that HP has been through the desert, and in fact, it’s not totally clear that the company has finished serving its time in hell for the sins of its CEOs. Luckily for the company, i ...
Prius Kingdom
Published Date: 1-Mar-2012
CULVER CITY, CA — VFX company Zoic Studios used its ZEUS (Zoic Environmental Unification System) for the first time recently on an automotive industry commercial for the new “Prius Kingdom.”
An Interview With Brad Bird
Published Date: 1-Mar-2012
Freelance writer Johannes Wolters in Cologne, Germany, had an opportunity to talk with Brad Bird, Academy Award-winning director, animator, and screenwriter. He is well known for writing and directing ...
The Secret World Of 'Arrietty'
Published Date: 24-Feb-2012
From the imaginative world of internationally acclaimed screenwriter and filmmaker Hayao Miyazaki and Studio Ghibli, whose animated classic “Spirited Away” won the 2002 Academy Award for Best Animated ...
Grammy Worthy
Published Date: 14-Feb-2012
MPC Creative created a pair of visually stunning spots for the Grammy Awards, one starring Bon Iver and another featuring singer-songwriter Adele. 
Right Track
Published Date: 14-Feb-2012
The universal challenges faced by Trek in creating a new-generation racing bike apply to many companies today: Create products that are sturdy yet use lightweight materials, spot design defects earlie ...
CG In Asia
Published Date: 2-Feb-2012
For decades, SIGGRAPH has been the popular destination for those working in the computer graphics fields. Indeed, attendees to this popular conference and exhibition have come from the four corners of ...
Pixomondo creates 546 VFX for 'Red Tails'
Published Date: 27-Jan-2012
LOS ANGELES — Pixomondo (, an international visual effects company with a network of 11 facilities throughout the world, recently completed work on 546 of the 1,524 VFX shots feature ...
Continuing Education At Category-5
Published Date: 23-Jan-2012
NEW YORK — The role of the video editor in post is evolving. While at one time an editor could specialize exclusively on their craft, these days they are required to be more of a jack of all trades/ma ...
Mercedes Spot Uses Tech
Published Date: 23-Jan-2012
MPC's knack for making the impossible look easy is on full display in a pair of Mercedes-Benz spots via Merkley + Partners and Smuggler cirector Adam Berg. The MPC team put together an impressive arra ...
War Horse
Published Date: 16-Jan-2012
Steven Spielberg’s War Horse opened on Christmas Day in the US and on January 13 in the UK. Based on Michael Morpurgo’s 1982 novel, the film stars Jeremy Irvine, Emily Watson, Peter Mullan and David T ...
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