In Focus

  • Museum Visitors Touch History
    In Focus
    Museum Visitors Touch History

    Manchester Museum encourages, rather than discourages, the touching of 3D versions of artifacts, thanks to the use of virtual reality and advanced visualization technology.

    January 3, 2014

  • Sex in the Virtual and Real Worlds
    In Focus
    Sex in the Virtual and Real Worlds

    A Stanford study shows that after women wear sexualized avatars in a virtual-reality world, they feel objectified and are more likely to accept rape myths in the real world. The research could have im ...

    January 3, 2014

  • Holiday Display Like No Other
    In Focus
    Holiday Display Like No Other

    Christie lights up ‘A New York Holiday’ with interactive, experiential windows and an in-store gallery at Barneys New York.

    December 19, 2013

  • Re-creating Christmas Past for Coca-Cola
    In Focus
    Re-creating Christmas Past for Coca-Cola

    Working via Argentine agency Santo, Passion Pictures NYC partnered with MPC NY to spread the gift of holiday cheer in an all-new campaign for Coca-Cola involving computer graphics imagery.

    December 18, 2013

  • Thor: The Dark World
    In Focus
    Thor: The Dark World

    Luma Pictures' facilities on two continents team up to deliver a range of effects for the latest Marvel film.

    December 11, 2013

  • A New Wave in Yacht Design
    In Focus
    A New Wave in Yacht Design

    Alongside Caustic Visualizer for Maya, Imagination Technologies' R2100 raytracing acceleration card helps the renowned architect Greg Lynn meet the punishing schedule for his revolutionary GF 42 trima ...

    December 5, 2013

  • Turkey Recipe
    In Focus
    Turkey Recipe

    Reel FX stuffs its first animated feature film with all the right ingredients.

    November 27, 2013

  • Making Space
    In Focus
    Making Space

    Framestore helps Director Alfonso Cuarón fight zero gravity while achieving his ambitious vision in outer space.

    November 20, 2013

  • When Augmented Reality Meets Video Marketing
    In Focus
    When Augmented Reality Meets Video Marketing

    Augmented reality (AR) enables video marketers to make their marketing campaigns wacky, smart, and memorable, without having to be coercive. It is a form of technology that has the ability to blur the ...

    November 20, 2013

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