Nvidia GPUDirect for Video
September 14, 2011

Nvidia GPUDirect for Video

Amsterdam - More than 48,000 film, video, and live broadcast professionals, and 1,300+ exhibitors from more than 140 countries, have converged on IBC to see the latest and greatest in video production technologies. Nvidia is with PNY at Stand 7.J38 to demonstrate the power of the GPU and its just-announced GPUDirect for Video API.

Nvidia is demonstrating new advances in interactive on-air graphics from Perceptive Pixel, using its 82-inch multi-touch display and interactive graphics. The company also is showing off a  GPU-accelerated particle simulator for Autodesk Maya. And, video editors will want to check out its GPU-accelerated video editing demo showcasing  Adobe Premiere Pro CS5.5 and Sony Vegas Pro.

Nvidia announced GPUDirect for Video, which reduces the latency in moving video to and from a GPU when using video I/O cards. Nvidia GPUDirect for Video is a free API that will allow third-party hardware companies to interface more directly with  Nvidia Quadro and Tesla professional GPUs to deliver video with the lowest possible latency. This technology is aimed at those who want to import video and export the video as fast as possible. The classic use case is broadcast graphics, but the medical imaging, manufacturing, and defense industries are also ripe to take advantage of faster video processing.

Digital Video Systems GmbH (DVS) is showcasing this new technology using its Atomix LT two-channel 3G hardware board and Nvidia Quadro GPUs at its booth (#7.E25).

If you are at IBC, visit Nvidia in Hall 7, Stand J38.