September 16, 2008

Autodesk Signs RED SDK License Agreement at IBC 2008

Amsterdam - Autodesk Inc., maker of entertainment and design software, has signed a RED R3D Softwarte Developer's Kit License Agreement with the RED Digital Cinema Camera Company, a provider of a high-performance digital cine camera offering he quality of 35mm film and the convenience of pure digital. 
"The RED Camera is creating a revolution in Digital Cinematography," says Stig Gruman, Digital Entertainment Group vice president, Autodesk Media &Entertainment. "Autodesk recognizes the impact to the industry and to our customers. Now that the agreement between RED and Autodesk is signed, welook forward to investigating ways in which we can empower our customerswith more tools and workflows that make them the most in-demand creative professionals in the industry."